I like the idea. And when you see cities plunged into darkness it gives a sense that the world is one big community and people are starting to care about the planet's health.
On the other hand, by ritualizing earth hour, we are actually alienating it. People will begin to think that this is only something we have to do one hour a year. If we really want to make an impact we should have earth day, week, or month! Everyday should be earth hour and I do not think this message is being communicated effectively . . . a lot of people will forget about saving electricity until next year.
Did you participate in this? What do you think of this earth hour ritual?Blog Bookmark Gadgets